

{"id":19457,"date":"2025-05-13T14:43:36","date_gmt":"2025-05-13T11:43:36","guid":{"rendered":"https:\/\/whynet.agency\/portfolio\/heidelberg-materials\/"},"modified":"2025-05-15T00:07:46","modified_gmt":"2025-05-14T21:07:46","slug":"heidelberg-materials","status":"publish","type":"portfolio","link":"https:\/\/whynet.agency\/en\/portfolio\/heidelberg-materials\/","title":{"rendered":"Google Ads | advertising campaign setup and optimization for the cement plant &#8220;Heidelberg materials&#8221;"},"content":{"rendered":"<p><section data-kc-fullheight=\"middle-content\" id=\"portfolio-header\" class=\"kc-elm kc-css-146048 kc_row\"><div class=\"befbgr\" data-ssc-svg=\"\" data-ssc-img-s=\"\" data-ssc-img-anim=\"\"><\/div><div class=\"befbgr\" data-ssc-svg=\"\" data-ssc-img-s=\"\" data-ssc-img-anim=\"\"><\/div><div class=\"aftbgr\" data-ssc-svg=\"\" data-ssc-img-s=\"\" data-ssc-img-anim=\"\"><\/div><div class=\"aftbgr\" data-ssc-svg=\"\" data-ssc-img-s=\"\" data-ssc-img-anim=\"\"><\/div><div class=\"befbgr5\" data-ssc-svg=\"\" data-ssc-img-s=\"\" data-ssc-img-anim=\"\"><\/div><div class=\"befbgr6\" data-ssc-svg=\"\" data-ssc-img-s=\"\" data-ssc-img-anim=\"\"><\/div><div class=\"aftbgr7\" data-ssc-svg=\"\" data-ssc-img-s=\"\" data-ssc-img-anim=\"\"><\/div><div class=\"aftbgr8\" data-ssc-svg=\"\" data-ssc-img-s=\"\" data-ssc-img-anim=\"\"><\/div><div class=\"kc-row-container  kc-container\"><div class=\"kc-wrap-columns\"><div class=\"kc-elm kc-css-62981 kc_col-sm-12 kc_column kc_col-sm-12\"><div class=\"kc-col-container\"><div class=\"kc-elm kc-css-186740 kc_shortcode kc_single_image\">\n\n        <img    decoding=\"async\" data-src=\"https:\/\/whynet.agency\/wp-content\/uploads\/2025\/05\/hai-2.png\" class=\"portfolio-header__logo lazyload\" alt=\"\" \/>    <\/div>\n<div class=\"kc-elm kc-css-30077 kc_text_block portfolio-header__title\"><\/p>\n<p style=\"margin: 25px 0 0 0;\">Cement plant<\/p>\n<p>\n<\/div><div class=\"kc-elm kc-css-832071 kc_text_block\"><\/p>\n<p>Google Ads<\/p>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/section><section id=\"portfolio-content\" class=\"kc-elm kc-css-507974 kc_row\"><div class=\"befbgr\" data-ssc-svg=\"\" data-ssc-img-s=\"\" data-ssc-img-anim=\"\"><\/div><div class=\"befbgr\" data-ssc-svg=\"\" data-ssc-img-s=\"\" data-ssc-img-anim=\"\"><\/div><div class=\"aftbgr\" data-ssc-svg=\"\" data-ssc-img-s=\"\" data-ssc-img-anim=\"\"><\/div><div class=\"aftbgr\" data-ssc-svg=\"\" data-ssc-img-s=\"\" data-ssc-img-anim=\"\"><\/div><div class=\"befbgr5\" data-ssc-svg=\"\" data-ssc-img-s=\"\" data-ssc-img-anim=\"\"><\/div><div class=\"befbgr6\" data-ssc-svg=\"\" data-ssc-img-s=\"\" data-ssc-img-anim=\"\"><\/div><div class=\"aftbgr7\" data-ssc-svg=\"\" data-ssc-img-s=\"\" data-ssc-img-anim=\"\"><\/div><div class=\"aftbgr8\" data-ssc-svg=\"\" data-ssc-img-s=\"\" data-ssc-img-anim=\"\"><\/div><div class=\"kc-row-container  kc-container\"><div class=\"kc-wrap-columns\"><div class=\"kc-elm kc-css-221427 kc_col-sm-12 kc_column kc_col-sm-12\"><div class=\"kc-col-container\"><div class=\"kc-elm kc-css-479648 kc_row kc_row_inner sst-flex-row-inner\"><div class=\"kc-elm kc-css-324709 kc_col-sm-12 kc_column_inner kc_col-sm-12\"><div class=\"kc_wrapper kc-col-inner-container\"><div class=\"kc-elm kc-css-884306 kc_row kc_row_inner sst-flex-row-inner\"><div class=\"kc-elm kc-css-836293 kc_col-sm-12 kc_column_inner kc_col-sm-12\"><div class=\"kc_wrapper kc-col-inner-container\"><div  class=\"ssc_mltttl  kc-elm kc-css-404713 \"><div class=\"wr deb derb dea dera none nonea\"><h2 class=\"t1\">Cement plant<\/h2><p class=\"t5\">Presenting the project\u2019s objectives and achievements<\/p><\/div><\/div><\/div><\/div><\/div><div class=\"kc-elm kc-css-433589 kc_row kc_row_inner sst-flex-row-inner\"><div class=\"kc-elm kc-css-734438 kc_col-sm-8 kc_column_inner kc_col-sm-8\"><div class=\"kc_wrapper kc-col-inner-container\"><div class=\"kc-elm kc-css-40995 kc_shortcode kc_single_image xs-only\">\n\n        <img    decoding=\"async\" data-src=\"https:\/\/whynet.agency\/wp-content\/uploads\/2025\/05\/hsefd.png\" class=\" lazyload\" alt=\"\" \/>    <\/div>\n<div class=\"kc-elm kc-css-850551 kc_text_block\"><\/p>\n<p><strong style=\"background-color: transparent;\" data-mce-style=\"background-color: transparent;\"><b>PROJECT DESCRIPTION<\/b>:<br \/><\/strong>Cement plant <b>Heidelberg Materials<\/b><\/p>\n<p><strong style=\"background-color: transparent;\" data-mce-style=\"background-color: transparent;\">PROMOTION REGION:<br \/><\/strong>Kazakhstan<\/p>\n<p><strong style=\"background-color: transparent;\" data-mce-style=\"background-color: transparent;\">GOAL:<br \/><\/strong>Proper online positioning and attracting new clients<\/p>\n<p><strong style=\"background-color: transparent;\" data-mce-style=\"background-color: transparent;\">WEBSITE URL:<\/strong><br style=\"font-size: 16px; background-color: #f6f7fb;\" data-mce-style=\"font-size: 16px; background-color: #f6f7fb;\"><a href=\"https:\/\/www.cem.kz\/ru\/\" target=\"_blank\" rel=\"noopener\" data-mce-href=\"https:\/\/www.cem.kz\/ru\/\">https:\/\/cem.kz<\/a><\/p>\n<p>\n<\/div><div class=\"kc-elm kc-css-257491 kc_text_block\"><\/p>\n<p><b>OBJECTIVES BEFORE STARTING COOPERATION:<\/b><\/p>\n<p>\n<\/div><div class=\"kc-elm kc-css-614474 kc_row kc_row_inner sst-flex-row-inner\"><div class=\"kc-elm kc-css-504479 kc_col-sm-6 kc_column_inner kc_col-sm-6\"><div class=\"kc_wrapper kc-col-inner-container\"><div class=\"kc-elm kc-css-223594 kc-feature-boxes kc-fb-layout-3\">\n\n\t<div class=\"content-icon\"><i class=\"nat-data-symbols-into-a-funnel\"><\/i><\/div><div class=\"box-right\"><div class=\"content-title\">ncreasing the number of sales<\/div><\/div>\n<\/div>\n<\/div><\/div><div class=\"kc-elm kc-css-154826 kc_col-sm-6 kc_column_inner kc_col-sm-6\"><div class=\"kc_wrapper kc-col-inner-container\"><div class=\"kc-elm kc-css-662720 kc-feature-boxes kc-fb-layout-3\">\n\n\t<div class=\"content-icon\"><i class=\"nat-payment-pay-per-click-ppc\"><\/i><\/div><div class=\"box-right\"><div class=\"content-title\">Reduction of conversion cost<\/div><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"kc-elm kc-css-461078 kc_col-sm-4 kc_column_inner kc_col-sm-4\"><div class=\"kc_wrapper kc-col-inner-container\"><div class=\"kc-elm kc-css-759581 kc_shortcode kc_single_image hidden-xs\">\n\n        <img    decoding=\"async\" data-src=\"https:\/\/whynet.agency\/wp-content\/uploads\/2025\/05\/hsefd.png\" class=\" lazyload\" alt=\"\" \/>    <\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"kc-elm kc-css-326532 kc_row\"><div class=\"befbgr\" data-ssc-svg=\"\" data-ssc-img-s=\"full\" data-ssc-img-anim=\"\"><\/div><div class=\"befbgr\" data-ssc-svg=\"\" data-ssc-img-s=\"full\" data-ssc-img-anim=\"\"><\/div><div class=\"aftbgr\" data-ssc-svg=\"\" data-ssc-img-s=\"full\" data-ssc-img-anim=\"\"><\/div><div class=\"aftbgr\" data-ssc-svg=\"\" data-ssc-img-s=\"full\" data-ssc-img-anim=\"\"><\/div><div class=\"befbgr5\" data-ssc-svg=\"\" data-ssc-img-s=\"full\" data-ssc-img-anim=\"\"><\/div><div class=\"befbgr6\" data-ssc-svg=\"\" data-ssc-img-s=\"full\" data-ssc-img-anim=\"\"><\/div><div class=\"aftbgr7\" data-ssc-svg=\"\" data-ssc-img-s=\"full\" data-ssc-img-anim=\"\"><\/div><div class=\"aftbgr8\" data-ssc-svg=\"\" data-ssc-img-s=\"full\" data-ssc-img-anim=\"\"><\/div><div class=\"kc-row-container  kc-container\"><div class=\"kc-wrap-columns\"><div class=\"kc-elm kc-css-235557 kc_col-sm-12 kc_column kc_col-sm-12\"><div class=\"kc-col-container\"><div class=\"kc-elm kc-css-836375 kc_row kc_row_inner sst-flex-row-inner\"><div class=\"kc-elm kc-css-856811 kc_col-sm-12 kc_column_inner kc_col-sm-12\"><div class=\"kc_wrapper kc-col-inner-container\"><div  class=\"ssc_mltttl  kc-elm kc-css-511362 \"><div class=\"wr deb derb dea dera none nonea\"><h2 class=\"t1\">Our Results<\/h2><p class=\"t5\">This screenshot is provided from Google Ads and published after written approval from the client. <\/p><\/div><\/div><\/div><\/div><\/div><div id=\"portfolio-results\" class=\"kc-elm kc-css-929873 kc_row kc_row_inner sst-flex-row-inner\"><div class=\"kc-elm kc-css-457529 kc_col-sm-4 kc_column_inner kc_col-sm-4\"><div class=\"kc_wrapper kc-col-inner-container\"><div class=\"kc-elm kc-css-196437 kc-feature-boxes kc-fb-layout-3\">\n\n\t<div class=\"content-icon\"><i class=\"nat-data-symbols-into-a-funnel\"><\/i><\/div><div class=\"box-right\"><div class=\"content-title\">kpi<\/div><div class=\"content-desc\">Leads, calls<\/div><\/div>\n<\/div>\n<div class=\"kc-elm kc-css-602702 kc-feature-boxes kc-fb-layout-3\">\n\n\t<div class=\"content-icon\"><i class=\"nat-research-in-a-chart-or-for-a-chart-interface-symbol\"><\/i><\/div><div class=\"box-right\"><div class=\"content-title\">quantity<\/div><div class=\"content-desc\">1300<\/div><\/div>\n<\/div>\n<div class=\"kc-elm kc-css-741049 kc-feature-boxes kc-fb-layout-3\">\n\n\t<div class=\"content-icon\"><i class=\"sl-calender\"><\/i><\/div><div class=\"box-right\"><div class=\"content-title\">period<\/div><div class=\"content-desc\">5 months<\/div><\/div>\n<\/div>\n<div class=\"kc-elm kc-css-673652 kc-feature-boxes kc-fb-layout-3\">\n\n\t<div class=\"content-icon\"><i class=\"nat-money-growthing\"><\/i><\/div><div class=\"box-right\"><div class=\"content-title\">kpi cost<\/div><div class=\"content-desc\">$2,8<\/div><\/div>\n<\/div>\n<div class=\"kc-elm kc-css-996614 kc-feature-boxes kc-fb-layout-3\">\n\n\t<div class=\"content-icon\"><i class=\"nat-money-growth\"><\/i><\/div><div class=\"box-right\"><div class=\"content-title\">investments<\/div><div class=\"content-desc\">$3740<\/div><\/div>\n<\/div>\n<\/div><\/div><div id=\"portfolio-results__img\" class=\"kc-elm kc-css-642287 kc_col-sm-8 kc_column_inner kc_col-sm-8\"><div class=\"kc_wrapper kc-col-inner-container\"><div class=\"ssc-pi kc-elm kc-css-915757\"><a href=\"https:\/\/whynet.agency\/wp-content\/uploads\/2025\/05\/Screenshot-at-May-13-14-59-09.png\" title=\"\" class=\"ssc-pi-link image-link\">\n                <img    loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/whynet.agency\/wp-content\/uploads\/2025\/05\/Screenshot-at-May-13-14-59-09.png\" alt=\"\" class=\"ssc-pi lazyload\" width=\"2106\" height=\"1268\">\n                <div class=\"ssc-pi-icon\">\n                    <i class=\"fa-image\"><\/i>\n                <\/div>\n                <div class=\"ssc-pi-overlay\">\n                    <div class=\"ssc-pi-overlay-icon\">\n                        <i class=\"fa-image\"><\/i>\n                    <\/div><\/div>\n            <\/a><\/div><\/div><\/div><\/div><div class=\"kc-elm kc-css-903101 kc_row kc_row_inner sst-flex-row-inner\"><div class=\"kc-elm kc-css-500896 kc_col-sm-12 kc_column_inner kc_col-sm-12\"><div class=\"kc_wrapper kc-col-inner-container\"><div class=\"kc-elm kc-css-397142 kc_text_block\"><\/p>\n<p><b>About the project:<\/b><br \/><span style=\"background-color: transparent;\">This was the client\u2019s first launch, as there had been no online presence before.<br \/><\/span><span style=\"background-color: transparent;\"><br \/><b>Result:<br \/><\/b><\/span><span style=\"background-color: transparent;\">The cost per conversion reached an optimal level within the first months and has since been maintained within the approved budget.<\/span><\/p>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section id=\"footer-contact-form\" class=\"kc-elm kc-css-7442889 kc_row\"><div class=\"befbgr\" data-ssc-svg=\"\" data-ssc-img-s=\"\" data-ssc-img-anim=\"\"><\/div><div class=\"befbgr\" data-ssc-svg=\"\" data-ssc-img-s=\"\" data-ssc-img-anim=\"\"><\/div><div class=\"aftbgr\" data-ssc-svg=\"\" data-ssc-img-s=\"\" data-ssc-img-anim=\"\"><\/div><div class=\"aftbgr\" data-ssc-svg=\"\" data-ssc-img-s=\"\" data-ssc-img-anim=\"\"><\/div><div class=\"befbgr5\" data-ssc-svg=\"\" data-ssc-img-s=\"\" data-ssc-img-anim=\"\"><\/div><div class=\"befbgr6\" data-ssc-svg=\"\" data-ssc-img-s=\"\" data-ssc-img-anim=\"\"><\/div><div class=\"aftbgr7\" data-ssc-svg=\"\" data-ssc-img-s=\"\" data-ssc-img-anim=\"\"><\/div><div class=\"aftbgr8\" data-ssc-svg=\"\" data-ssc-img-s=\"\" data-ssc-img-anim=\"\"><\/div><div class=\"kc-row-container  kc-container\"><div class=\"kc-wrap-columns\"><div class=\"kc-elm kc-css-808934 kc_col-sm-12 kc_column kc_col-sm-12\"><div class=\"kc-col-container\"><div class=\"bgrlabel  kc-elm kc-css-3157111 kc-animated kc-animate-eff-fadeInLeft\" style=\"left:-30px;bottom:-50px;\"><div class=\"inside_wrap\"><div class=\"imgl\"><img class=\"lazyload\"    decoding=\"async\" data-src=\"https:\/\/whynet.agency\/wp-content\/uploads\/2020\/01\/home2_Book.png\" alt=\"\"><\/div><\/div><\/div><div  class=\"ssc_mltttl  kc-elm kc-css-2727499 \"><div class=\"wr deb delb dea dera ssquare ssquarea\"><div class=\"t2\">WANT TO GET THE SAME RESULTS?<\/div><div class=\"t4\">Already have requirements or wishes? Just send them to us!<\/div><\/div><\/div><div class=\"bgrlabel  kc-elm kc-css-888593 kc-animated kc-animate-eff-fadeInRight\" style=\"bottom:-70px;right:60px;\"><div class=\"inside_wrap\"><div class=\"imgl\"><img class=\"lazyload\"    decoding=\"async\" data-src=\"https:\/\/whynet.agency\/wp-content\/uploads\/2020\/01\/home2_Pencil.png\" alt=\"\"><\/div><\/div><\/div><div  class=\"ssc_caldf kc-elm kc-css-8332918 \"><div class=\"caldera-grid\" id=\"caldera_form_1\" data-cf-ver=\"1.9.3\" data-cf-form-id=\"CF65da6029b156a\"><div id=\"caldera_notices_1\" data-spinner=\"https:\/\/whynet.agency\/wp-admin\/images\/spinner.gif\"><\/div><form data-instance=\"1\" class=\"CF65da6029b156a caldera_forms_form cfajax-trigger\" method=\"POST\" enctype=\"multipart\/form-data\" id=\"CF65da6029b156a_1\" data-form-id=\"CF65da6029b156a\" aria-label=\"Main Form EN\" data-target=\"#caldera_notices_1\" data-template=\"#cfajax_CF65da6029b156a-tmpl\" data-cfajax=\"CF65da6029b156a\" data-load-element=\"_parent\" data-load-class=\"cf_processing\" data-post-disable=\"0\" data-action=\"cf_process_ajax_submit\" data-request=\"https:\/\/whynet.agency\/en\/\/cf-api\/CF65da6029b156a\" data-custom-callback=\"caldera_forms_submit_complete\">\r\n<input type=\"hidden\" id=\"_cf_verify_CF65da6029b156a\" name=\"_cf_verify\" value=\"3ed2b54760\"  data-nonce-time=\"1789579166\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/en\/wp-json\/wp\/v2\/portfolio\/19457\" \/><div id=\"cf2-CF65da6029b156a_1\"><\/div><input type=\"hidden\" name=\"_cf_frm_id\" value=\"CF65da6029b156a\">\r\n<input type=\"hidden\" name=\"_cf_frm_ct\" value=\"1\">\r\n<input type=\"hidden\" name=\"cfajax\" value=\"CF65da6029b156a\">\r\n<input type=\"hidden\" name=\"_cf_cr_pst\" value=\"19457\">\r\n<div class=\"hide\" style=\"display:none; overflow:hidden;height:0;width:0;\">\r\n<label>Name<\/label><input type=\"text\" name=\"name\" value=\"\" autocomplete=\"off\">\r\n<\/div><div id=\"CF65da6029b156a_1-row-1\"  class=\"row  first_row\"><div  class=\"col-sm-6  first_col\"><div data-field-wrapper=\"fld_7246007\" class=\"form-group\" id=\"fld_7246007_1-wrap\">\r\n\t<label id=\"fld_7246007Label\" for=\"fld_7246007_1\" class=\"control-label screen-reader-text sr-only\">Your name<\/label>\r\n\t<div class=\"\">\r\n\t\t<input placeholder=\"Your name\"   type=\"text\" data-field=\"fld_7246007\" class=\" form-control\" id=\"fld_7246007_1\" name=\"fld_7246007\" value=\"\" data-type=\"text\"   aria-labelledby=\"fld_7246007Label\" >\t\t\t<\/div>\r\n<\/div>\r\n<\/div><div  class=\"col-sm-6  last_col\"><div data-field-wrapper=\"fld_4314880\" class=\"form-group\" id=\"fld_4314880_1-wrap\">\r\n\t<label id=\"fld_4314880Label\" for=\"fld_4314880_1\" class=\"control-label screen-reader-text sr-only\">Your phone<\/label>\r\n\t<div class=\"\">\r\n\t\t<input placeholder=\"Your phone\"  required type=\"tel\" data-field=\"fld_4314880\" class=\" form-control\" id=\"fld_4314880_1\" name=\"fld_4314880\" value=\"\" data-type=\"phone_better\" aria-required=\"true\"   aria-labelledby=\"fld_4314880Label\" >\t\t\t<\/div>\r\n<\/div>\r\n<\/div><\/div><div id=\"CF65da6029b156a_1-row-2\"  class=\"row \"><div  class=\"col-sm-12  single\"><div data-field-wrapper=\"fld_3955398\" class=\"form-group\" id=\"fld_3955398_1-wrap\">\r\n\t<label id=\"fld_3955398Label\" for=\"fld_3955398_1\" class=\"control-label screen-reader-text sr-only\">Your message<\/label>\r\n\t<div class=\"\">\r\n\t\t<textarea name=\"fld_3955398\" data-field=\"fld_3955398\" class=\"form-control\" id=\"fld_3955398_1\" rows=\"3\" placeholder=\"Your message\"  required=\"required\"  aria-labelledby=\"fld_3955398Label\" ><\/textarea>\n\t\t\t<\/div>\r\n<\/div>\r\n<\/div><\/div><div id=\"CF65da6029b156a_1-row-3\"  class=\"row \"><div  class=\"col-sm-12  single\"><input    type=\"hidden\" data-field=\"fld_2635007_utm_source\" class=\" form-control\" id=\"fld_2635007_utm_source_1\" name=\"fld_2635007_utm_source_1\" value=\"\" data-type=\"utm\"   aria-labelledby=\"fld_2635007Label\" ><input    type=\"hidden\" data-field=\"fld_2635007_utm_medium\" class=\" form-control\" id=\"fld_2635007_utm_medium_1\" name=\"fld_2635007_utm_medium_1\" value=\"\" data-type=\"utm\"   aria-labelledby=\"fld_2635007Label\" ><input    type=\"hidden\" data-field=\"fld_2635007_utm_campaign\" class=\" form-control\" id=\"fld_2635007_utm_campaign_1\" name=\"fld_2635007_utm_campaign_1\" value=\"\" data-type=\"utm\"   aria-labelledby=\"fld_2635007Label\" ><input    type=\"hidden\" data-field=\"fld_2635007_utm_term\" class=\" form-control\" id=\"fld_2635007_utm_term_1\" name=\"fld_2635007_utm_term_1\" value=\"\" data-type=\"utm\"   aria-labelledby=\"fld_2635007Label\" ><input    type=\"hidden\" data-field=\"fld_2635007_utm_content\" class=\" form-control\" id=\"fld_2635007_utm_content_1\" name=\"fld_2635007_utm_content_1\" value=\"\" data-type=\"utm\"   aria-labelledby=\"fld_2635007Label\" ><\/div><\/div><div id=\"CF65da6029b156a_1-row-4\"  class=\"row  last_row\"><div  class=\"col-sm-12  single\"><div data-field-wrapper=\"fld_1739855\" class=\"form-group\" id=\"fld_1739855_1-wrap\">\r\n<div class=\"\">\r\n\t<input  class=\"btn btn-default\" type=\"submit\" name=\"fld_1739855\" id=\"fld_1739855_1\" value=\"Send\" data-field=\"fld_1739855\"  >\n<\/div>\r\n<\/div>\r\n\t<input class=\"button_trigger_1\" type=\"hidden\" name=\"fld_1739855\" id=\"fld_1739855_1_btn\" value=\"\" data-field=\"fld_1739855\"  \/>\n<\/div><\/div><\/form>\r\n<\/div>\r\n<\/div><div class=\"bgrlabel  kc-elm kc-css-5321759 kc-animated kc-animate-eff-fadeInRight\" style=\"top:100px;right:-230px;\"><div class=\"inside_wrap\"><div class=\"imgl\"><img class=\"lazyload\"    decoding=\"async\" data-src=\"https:\/\/whynet.agency\/wp-content\/uploads\/2020\/01\/home2_Plant.png\" alt=\"\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":19429,"parent":0,"comment_status":"closed","ping_status":"closed","template":"","categories":[60],"tags":[90],"class_list":["post-19457","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","category-google-ads","tag-google-ads-en-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Ads | advertising campaign setup and optimization for the cement plant &quot;Heidelberg materials&quot; - WhyNet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whynet.agency\/en\/portfolio\/heidelberg-materials\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads | advertising campaign setup and optimization for the cement plant &quot;Heidelberg materials&quot;\" \/>\n<meta property=\"og:description\" content=\"Cement plant Google Ads Cement plant Presenting the project\u2019s objectives and achievements PROJECT DESCRIPTION:Cement plant Heidelberg Materials PROMOTION REGION:Kazakhstan GOAL:Proper online positioning and attracting new clients WEBSITE URL:https:\/\/cem.kz OBJECTIVES BEFORE STARTING COOPERATION: ncreasing the number of sales Reduction of conversion cost Our Results This screenshot is provided from Google Ads and published after written approval...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/whynet.agency\/en\/portfolio\/heidelberg-materials\/\" \/>\n<meta property=\"og:site_name\" content=\"WhyNet\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-14T21:07:46+00:00\" \/>\n<meta property=\"og:image\" 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