{"id":16344,"date":"2023-08-23T16:51:43","date_gmt":"2023-08-23T13:51:43","guid":{"rendered":"https:\/\/whynet.agency\/portfolio\/tmc\/"},"modified":"2025-01-13T17:26:04","modified_gmt":"2025-01-13T14:26:04","slug":"tmc","status":"publish","type":"portfolio","link":"https:\/\/whynet.agency\/en\/portfolio\/tmc\/","title":{"rendered":"TMC: Online store of goods for the whole family"},"content":{"rendered":"

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Store for the whole family<\/p>\n

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Google Shopping<\/p>\n

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Store for the whole family<\/h2>

We demonstrate the objectives and results of the project<\/p><\/div><\/div><\/div><\/div><\/div>

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PROJECT DESCRIPTION:<\/strong>
Territory of Minimum Prices is a network of large shopping centers for the whole family, which has been on the market for 14 years. This is an online store and 17 large stores (2000-3000 sq.m each) with a wide selection of clothing, shoes, toys, haberdashery, leisure goods for the whole family:
- 12 stores in Kiev
- 1 store in Chernihiv
- 2 stores in Ivano-Frankivsk
- 2 stores in Lviv<\/p>\n

LINK TO SITE:<\/strong>
https:\/\/termincin.com\/<\/a><\/p>\n

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TASKS BEFORE COOPERATION:<\/b><\/p>\n

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increase the NUMBER OF SALES<\/div><\/div>\n<\/div>\n<\/div><\/div>
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reduce conversion cost<\/div><\/div>\n<\/div>\n<\/div><\/div>
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increase ROI<\/div><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>
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3 MONTHS BEFORE THE START OF COOPERATION<\/p>\n

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number of sales<\/div>
2292<\/div><\/div>\n<\/div>\n<\/div><\/div>
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purchase price<\/div>
\u20b4108 \/ $2,85<\/div><\/div>\n<\/div>\n<\/div><\/div>
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total investment<\/div>
\u20b4248.000\/$6 526<\/div><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>
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3 MONTHS AFTER THE START OF COOPERATION<\/p>\n

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number of sales<\/div>
6100\r\n<\/div><\/div>\n<\/div>\n<\/div><\/div>
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purchase price<\/div>
\u20b496.5 \/ $2,54<\/div><\/div>\n<\/div>\n<\/div><\/div>
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total investment<\/div>
\u20b4589.000\/$15 500<\/div><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
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In addition, increased conversions and profitability allowed us to expand our product range and significantly increase our investment in advertising campaigns. At the same time, an advertising campaign was carried out on social networks.<\/p>\n

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Our interim results<\/h2>

after 6 months of cooperation<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

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number of sales<\/div>
increased by 7.2 times<\/div><\/div>\n<\/div>\n
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conversion cost<\/div>
reduced by 12%<\/div><\/div>\n<\/div>\n
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roi<\/div>
increased by 64 times<\/div><\/div>\n<\/div>\n
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Purchase cost<\/div>
96\u20b4 \/ $2,5<\/div><\/div>\n<\/div>\n
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investments<\/div>
1.63\u20b4 million\/ $43,157<\/div><\/div>\n<\/div>\n<\/div><\/div>
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After a great start, it became possible to scale the campaigns. At the same time, it was important not to increase the cost of the purchase, but also to increase the average order bill.<\/p>\n

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Results of all shopping campaigns<\/h2>

after 2 years of cooperation<\/p><\/div><\/div>

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Google Shopping<\/p>\n

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number of sales<\/div>
12 600<\/div><\/div>\n<\/div>\n<\/div><\/div>
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purchase price<\/div>
\u20b489 \/ $2,3<\/div><\/div>\n<\/div>\n<\/div><\/div>
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total investment<\/div>
\u20b41.110 \u043c\u043b\u043d \/ $ 29 210<\/div><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>
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Meta Shopping<\/p>\n

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number of sales<\/div>
11 127\r\n<\/div><\/div>\n<\/div>\n<\/div><\/div>
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purchase price<\/div>
$ 1,57<\/div><\/div>\n<\/div>\n<\/div><\/div>
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total investment<\/div>
$ 17 487<\/div><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
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Over the 2 years of cooperation, we managed to maintain the optimal order price, despite the significant increase in prices on the market. And also continue to achieve monthly growth.<\/p>\n

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WANT TO GET THE SAME RESULTS?<\/div>
Already have requirements or wishes? Just send them to us!<\/div><\/div><\/div>
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